Post Office's chief marketer Pete Markey heads to Aviva

Pete Markey is to leave the Post Office for a new role at insurance brand Aviva at the end of May, The Drum can reveal.

It marks a return to the insurance sector for Markey having previously spent eight years at the RSA Group before joining The Post Office two years ago.

At Aviva he will take on the role of brand communications and marketing director with responsibilty for Aviva's Good Thinking marketing campaign, taking over from Keith Bibby who previously held the role on an interim basis.

Markey will report to Lindsay Forster, UK customer marketing director at Aviva, who said: "Pete is an experienced director, having worked across a range of disciplines including marketing, sales, e-business, operations and strategy.

"I'm really excited that we've been able to bring such a high calibre talent into the customer marketing leadership team and look forward to working with him."

Markey has been pivotal in reshaping the Post Office brand since its split from Royal Mail, putting a focus on refreshing the in-branch experience through technology.

Drawing inspiration from Apple and Argos he created a digital concept store, with a number of innovations it tested being slowly rolled out across the Post Office’s vast estate. This saw the traditional also brand adopt new measures of gauging customer feedback such as biometric testing.

Markey also led the drive to introduce the brand to a new generation of consumers, drafting Inbetweeners star Simon Bird to front its ATL activity.

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