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Mike Mason joins Dog as chief of operations

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By Michael Feeley, Founder and chief exec

March 10, 2016 | 2 min read

Independent agency Dog has appointed Mike Mason, formerly chief operating officer at DigitasLBi, as its chief of operations.

Mike Mason has joined Dog is its chief of operations.

Mason will be responsible for the design, implementation and continuous refinement of Dog’s global operational process across its offices in Glasgow, London, Singapore and Jakarta.

Speaking of the appointment, Dog chief executive Gerry McCusker said: “In an agency like ours, rock solid operational processes are crucial. They enable and give freedom to creativity and innovation, add value to our clients’ experiences, and maximize the commercial impact of our work, both for our clients’ businesses and our own.

“Dog is a growing agency with a global outlook. Consistent and smooth delivery of high quality work is central to our success and development as a business. Mike has the breadth of expertise, industry experience and personality to help us drive the business forward while nurturing our culture. An appointment of this nature is an indication of our maturity as a business, and commitment to both clients and our staff. We’re confident that Mike will be a huge asset to the agency and we’re delighted to have him on board.”

Mason has worked in the technology, mobile and telecoms sectors for over 20 years in operational and sales and marketing roles.

Mason said: "I’ve been talking with Gerry, Alex and David about their ambitious plans for some time now and I’ve long been impressed by their innovative thinking and the business they’ve grown to date. The latest chapter in Dog's story created the opportunity for me to join the team and that was something I was not about to pass up. Dog is awash with amazing digital talent and as we grow I’ll be here to ensure that we work as effectively as possible to produce best in class products, services and campaigns that will create true value for our clients. I’m proud to be Dog!”

Dog works with global brands including Aberdeen Asset Management, Bibby Financial Services, CALA Homes Group, UEFA, Tourism New Zealand and Visit Jersey.

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