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22 - 26 March

Festival for a rapidly changing world

Topics include: Direct to consumer / E-commerce / Data & privacy / Martech

John's Weird Week: Eggs, Greggs and egghead assassins

Wow, we’ve endured another Weird Week of absurd adverts, and for some reason, eggs seemed to tie the ads together.

Eggs, Greggs and egghead assassins star and if you stay until the end, you’ll get a very eggy surprise. Check out the feature stories below.

1. Actor Kevin Bacon and his brother Michael promoted eggs for the American Egg Board in musical ads that gloss over some series of intrusive home breakings.

2. Greggs gave Londoners the chance to nap during their launch breaks with coffee cup bed capsules. Oh yeah, and they gave coffee to nappers beforehand too…

3. And finally, Square Enix, the publisher behind assassination simulation game Hitman shocked some toilet-goers with a bloody ad installation in a women’s toilet.

Check out the previous Weird Week here, it was a brand conflict episode featuring McDonald's v Burger King, Jenner v Minogue and Kanye v Pirate Bay.

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