The winners of the latest Creative Works have been revealed in the 9 March issue of The Drum.
Check out the top creative work picked by The Drum UK and US readers, our sponsor, Workfront, and this issue's creative director Guy Bradbury, executive creative director, Atomic London.
Creative Director's Choice: Alivia Oncological Foundation 'War on Cancer'
I love the new work for 'War on Cancer' from Saatchi & Saatchi Poland. In the spot we see a cancer survivor who looks like Charlize Theron from Fury Road, taking on the battle of her life against a futuristic creature from Starship Troopers until she runs out of bullets. New bullets are made from donated money and parachuted in.
Engaging with a younger audience about cancer is a tough brief, but the metaphor here is powerful and more importantly the message is clear - give money and you can help someone battling cancer to kill it. I hope it takes off on social; it really deserves to be seen.
Guy Bradbury, executive creative director, Atomic London.
UK Readers' Favourite: The Maynard School - 'Made for Girls'
In the minority as an only girls school the Maynard School tunrned to creative agency AB... with a brief to turn single-sex education into a virtue.
#MadeForGirls is based on the knowledge that girls learn differently from boys, highlighting that the school's cirriculum is therefore tailor 'made for girls'.
US Readers' Favourite: Truth Initiative '#Catmageddon'
National youth tobacco prevention campaign Truth has rolled out a funny video with a serious message - pets are two times as likely to get cancer if their owner smokes.
Titled #Catmageddon, the film by 72andSunny features some of the internet's most famous cats, reminding viewers that internet cat videos could go away forever if smokers dont realise the harmful effects smoking can have not only on their bodies but their pets too.
Sponsor's Choice: Lions Festivals - 'Thank you creativity'
When was the moment you realised you wanted to be a creative? The latest 'Thank You Creativity' campaign from Cannes Lions features a series of short films that are bound to send memories flooding back for those of us who have been in the industry a while, as well as resonating with the latest crop of young, aspiring types starting their journey.
This charming campaign certainly achieves its aim of reminding the industry of its magic and the power creativity has in making a difference - the only thing lacking is the rather subtle branding, but true creatives should recognise that iconic Lion anywhere.
Jada Balster, marketing director EMEA, Workfront
The 9 March issue of The Drum also features work from Channel 5, M&C Saatchi Sport & Entertainment, Human After All, McCann London and Don't Panic within the Creative Works. To keep up to date with all the latest creative work from around the globe visit our new Creative Works homepage.