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Glasgow Prestwick Airport gets brand refresh to reflect global ambitions

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By Natalie Mortimer, N/A

March 9, 2016 | 2 min read

Glasgow Prestwick Airport has been given a new brand identity as it looks to both better communicate its business ambitions and engage consumers.

The airport tasked Glasgow and Amsterdam based brand design studio, Stand, with the rebrand, which has been created to sell the airport to passenger airlines, cargo airlines, aerospace businesses, the military and other private aviation customers.

The brand system has been developed around the idea of a progressive, ‘new’ Scotland and reaffirms its connection to the rest of the world. It also relates to the movement of people and their connection with Glasgow Prestwick Airport as a hub to the rest of Scotland. At a corporate level, connectivity applies to the logistics involved in running the airport: the movement of freight, facilities and flights.

Meanwhile, the logo symbol is derived from the traditions of woven textiles in Scotland, and aims to connect existing business silos of the airport.

The new identity is being rolled out now.

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