Western Union backs South African pilot for International Women’s Day
Western Union has revealed its support for a young South African pilot as part of its efforts to mark International Women’s Day.
The payment services provider is supporting Siba Gquirana attain her dream of taking to the skies as part of its ‘Chain of Betters’ competition, a campaign designed by mcgarrybowen London to cascade good deeds by awarding $1k for nominations to make the world a better place.
Gquirana is seeking to become one of her country’s first female pilots, breaking down the barriers which have led to 95 per cent of her peers being male, but has been held back by a lack of money to pay for training.
Nominated by Kara Hatzai, a commercial pilot in Chicago, Western Union responded by wiring across the outstanding amount for Gquirana’s training and flew in her family from the township to celebrate for good measure.
This forms the focus of a short film to amplify Gquirana’s success across social media and the campaign microsite.
Louise Lang, group account director, mcgarrybowen said: “Creating the Chain of Betters competition with Western Union is hugely rewarding – a cause-led social activation campaign that enables us to demonstrate the lasting and positive global impact moving money has on millions of lives.”
As part of the campaign Western Union will make five further awards of $1k to benefit the education or social empowerment of girls the world over.