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Modern Marketing

St Ives credits collaborative marketing approach with 6% rise in profit

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By Natalie Mortimer | N/A

March 8, 2016 | 2 min read

International marketing services group, St Ives, has credited its collaborative working approach with clients such as Adidas, Marks and Spencer, Vodafone and Unilever, with a six per cent rise in revenue to £185.7m.

The group said rise came as it enhanced collaboration, and now has over 130 clients using services of more than one of its business.

Revenues in St Ives' digital businesses, Amaze, Branded3, Realise, Solstice and TAB increased 78 per cent for the 26 weeks ended 29 January 2016.

Matt Armitage, chief executive, explained how St Ives' strategic marketing businesses have also driven growth: "In the past six months we have made good progress, with our Strategic Marketing businesses now contributing more than half of the Group's profits. This has been achieved through increased collaboration between our businesses, growing our international footprint in the US and Asia and our continued investment in high growth Strategic Marketing businesses."

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During the period, St Ives also completed two further strategic marketing acquisitions: Fripp, Sandeman and Partners (FSP) – acquired in August 2015, a specialist retail property consultant, and The App Business (TAB) – acquired in January 2016, a mobile-led digital consultancy.

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