Swimmer Michael Phelps is the latest athlete to star in Under Armour’s ongoing ‘Rule Yourself’ campaign.
In the video, 30-year old Phelps is seen in a different light than usual. He’s shown swimming alone in a pool surrounded by darkness as the song ‘The Last Goodbye’ by The Kills plays, a nod to the swimmer’s fifth and likely final Olympics this summer in Brazil.
The short film, created by Droga5, is meant to show the less glamorous side of being an Olympian – the grueling training, repetitive days, and injuries that athletes of this level often endure.
It falls under the brand’s strapline ‘It’s what you do in the dark, that puts you in the light.’
Last month, the brand released two other spots under this same strapline – one featuring the US Women’s Gymnastics team and another with football star Memphis Depay.