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By Tony Connelly | Sports Marketing Reporter

March 8, 2016 | 2 min read

HSBC Premier has launched a global ad campaign to promote its investment opportunities and encourage people to plan for their future.

The campaign has been created by Saatchi & Saatchi London and comprises of two films under the banner ‘Life Writes the Best Stories’.

The cinematic-style ads have been directed by Jeff Labbé of Academy and have launched in key markets worldwide including Hong Kong, the UK and UAE.

Andrea Newman, HSBC’s global head of marketing for its wealth & brand communications division, said: “2016 marks a year of significant effort by HSBC to continue to drive awareness of our wealth credentials through HSBC Premier. This campaign once again demonstrates our commitment to producing empathetic communications that resonate with our clients.”

Kate Stanners, chief creative officer of Saatchi & Saatchi London, said “Life writes the best stories is a campaign idea based on the premise that you reach a point in your life when you can reflect on the unpredictability of your journey so far, and look forward to the adventure yet to come.”

HSBC Premier hopes that the campaign will ultimately drive customers to Premier and increase assets under management.

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