How brands backed International Women's Day on Twitter

A diverse range of company's got involved, from Microsoft celebrating female inventors, to BBDO Asia looking to start a conversation around the ‘confidence gap’ or ‘imposter syndrome’ some women can feel in the industry.

Below we’ve listed some of the finest brand tweets that received over 40 RTs carrying either #IWD2016 or #InternationalWomensDay.

Scottish newspaper the Scotsman rebranded as the Scotswoman

Thanks for all your comments about our rebranding to mark #IWD2016! More info here: https://t.co/Wi43kdoD2D pic.twitter.com/VOIzdXQofV

— Scotswoman (@TheScotsman) March 8, 2016

Dentsu Aegis Network

For #IWD2016 we're celebrating inspirational women such as digital pioneer Ada Lovelace. Who inspires you? #IWDDAN pic.twitter.com/KgR9HvbcWD

— Dentsu Aegis Network (@dentsuaegis) March 8, 2016

Comedy Central UK

Never allow a Lightning Bearer to take your wind #IWD2016 pic.twitter.com/ttICSlYPS6

— Comedy Central UK (@ComedyCentralUK) March 8, 2016

Star Wars UK

Happy #InternationalWomensDay – and happy Intergalactic Women's Day to those in a galaxy far, far away... #IWD2016 pic.twitter.com/hAEGnZXTwM

— Star Wars UK (@StarWarsUK) March 8, 2016

Ticketmaster UK

Happy #InternationalWomensDay to all the lovely ladies out there! pic.twitter.com/BkcFiswXGm

— Ticketmaster UK (@TicketmasterUK) March 8, 2016

Batman v Superman

She's with us. #WonderWoman #InternationalWomensDay #SheInspiresMe pic.twitter.com/h4V7ee7N3C

— Batman v Superman UK (@DawnOfJusticeUK) March 8, 2016

Lego

Celebrating our heroes! #IWD2016 #LEGO #LEGOcity pic.twitter.com/2wmcH6wMKy

— LEGO (@LEGO_Group) March 8, 2016

Lumia

Happy International Women's Day! Who's an inspirational woman in your life? https://t.co/XtVj7U4FWI #IWD2016 pic.twitter.com/EY0J5yRv7G

— Lumia (@Lumia) March 8, 2016

Nutella

Happy #InternationalWomensDay! #Nutella pic.twitter.com/Au7BbmJSfY

— Nutella (@NutellaGlobal) March 8, 2016

UFC Europe

UFC are proud to support #InternationalWomensDay and continue to break down barriers within sport! pic.twitter.com/gAnPEHcU3D

— UFC Europe (@UFCEurope) March 8, 2016

Mary Poppins

Happy #InternationalWomensDay everyone! pic.twitter.com/YoSz9jAuYz

— Mary Poppins (@MaryPoppins) March 8, 2016

River Island

Here's to all the survivors! What's on your #InternationalWomensDay playlist? pic.twitter.com/64pWpz6fjz

— River Island (@riverisland) March 8, 2016

Adidas

When extraordinary is your ordinary, it's worth celebrating. Happy #InternationalWomensDay. pic.twitter.com/wooa3r2vIP

— adidas (@adidas) March 8, 2016

MotoGP

Happy #IWD2016! Sending our appreciation to all the women of the #MotoGP paddock, and Moto3 rider @MariiaHerrera_6! pic.twitter.com/JNHmgsp2Zn

— MotoGP™ (@MotoGP) March 8, 2016

British Museum

This incredible work was painted by senior women from Spinifex country in Australia https://t.co/ghrzwLmAhz #IWD2016 pic.twitter.com/fLwMTK6Bkp

— British Museum (@britishmuseum) March 8, 2016

Oxfam

When women are unlimited, poverty is undone. Make a pledge: https://t.co/XwJKZRhAAd #InternationalWomensDay #IWD2016 pic.twitter.com/8o7frgUoT2

— Oxfam (@oxfamgb) March 8, 2016

HeForShe

Global Goodwill Ambassador @EmWatson talks #HeForShe Arts Week & what's next in the path to gender equality #IWD2016 pic.twitter.com/S6oh9z5yx7

— HeForShe (@HeforShe) March 8, 2016

Royal Navy

The Royal Navy is supporting #IWD2016 here are just a few of our fantastic female personnel pic.twitter.com/t0r2wsLpVr

— Royal Navy (@RoyalNavy) March 8, 2016

Missguided

WE SLAY, ALL DAY #iwd2016 #babesofmissguided #InternationalWomensDay https://t.co/2mZ8PT4EDD pic.twitter.com/QAW9Mv5zah

— Missguided (@Missguided) March 8, 2016

Unicef UK

Happy #InternationalWomensDay! Let’s support girls, and together we can create a better world #IWD2016 pic.twitter.com/Uaw5QghQxv

— Unicef UK (@UNICEF_uk) March 8, 2016

Dell

Happy #InternationalWomensDay from all of us at @Dell. More power to us! #IWD2016 #WomenAtDell pic.twitter.com/B6PRAotOzG

— Life At Dell (@CareersAtDell) March 8, 2016

GSK

Celebrating women in science this International Women's Day @womensday #IWD2016 pic.twitter.com/SHG2XcKZQE

— GSK (@GSK) March 8, 2016

Red Arrows

It's International Women's Day. This is RAF Red Arrows photographer SAC Gina Edgcumbe at work. #IWD2016 pic.twitter.com/cZH2HqZSrE

— Red Arrows (@rafredarrows) March 8, 2016

RNLI

From our lifesaving crews to fundraisers who brave the elements to raise funds. Thank you women of the RNLI #IWD2016 pic.twitter.com/TQ0q0n7gd9

— RNLI (@RNLI) March 8, 2016

X Games

We salute the absolutely amazing women of . #InternationalWomensDay pic.twitter.com/fBEPAx0Y8H

— Games (@XGames) March 8, 2016

Marvel UK & Ireland

And of course a happy #InternationalWomensDay to the MCU's original heroine, Peggy Carter! pic.twitter.com/kP37dJowKA

— Marvel UK & Ireland (@MarvelUK) March 8, 2016

Penguin Random House

“I am not free while any woman is unfree, even when her shackles are very different from my own.”

― Audre Lorde #InternationalWomensDay

— Penguin Random House (@penguinrandom) March 8, 2016

Heartstone

"We're making history, working for victory!" #InternationalWomensDay pic.twitter.com/nXfCtbX7gS

— Hearthstone (@PlayHearthstone) March 8, 2016

WWE

Celebrate #InternationalWomensDay with a look at the #FourHorsewomen of @WWENXT! https://t.co/fpWLheoGiv pic.twitter.com/WOK0M87SXl

— WWE Network (@WWENetwork) March 8, 2016

Rare

Happy #InternationalWomensDay from us to you! All the women playing games and making games - we salute you. pic.twitter.com/D7cuuzaG8o

— Rare Ltd. (@RareLtd) March 8, 2016

Nishma Robb, chair of Women@Google, wrote in The Drum, how brands can play a positive role in the women's empowerment conversation, check that out here.