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Basketball NBA JP Morgan Chase

JP Morgan Chase announces endorsement deal with NBA star Stephen Curry


By Tony Connelly, Sports Marketing Reporter

March 7, 2016 | 2 min read

JP Morgan Chase has announced a multi-year sponsorship deal with NBA superstar Stephen Curry.

Stephen Curry

Chase announced that the endorsement deal on Twitter last night ahead of the Golden State Warriors’ game against the LA Lakers.

The 27 year-old point guard joins tennis star Serena Williams as the face of the banking group’s ‘Masters’ campaign which promotes its digital platforms which it says make life easier so customers can have more time to pursue their passion.

Curry’s profile has risen massively since he led the Warriors to the title last year while also claiming the NBA MVP award.

The success had resulted In a string of high profile sponsorship dealings for Curry who has become one of the sport’s top earning endorsement stars as a result of his partnerships with Under Armour, Kaiser Permanente , Unilever ’s Degree, JBL, Muscle Milk and Fanatics.

Under Armour benefited hugely from his on-court success. The Baltimore-based company has saw its basketball shoe business grow 250 per cent last year to $154m.

Chase’s also recently announced naming rights to the Golden State Warrior’s new arena which is due to open in 2019. The 20 year agreement reportedly ranks as one of the biggest naming rights deals ever.

Basketball NBA JP Morgan Chase

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