Digital
Transformation
Festival


16 March - 24 April 2020

Our online festival is underway with a packed programme of interviews and panels. Featuring talks from the industry’s biggest brands and most innovative individuals, this event explores what digital transformation really means for marketing.

Coming Up
10 Apr 10:00 BST / 05:00 EST

Talk to me: voice technology, are we there yet?

FEATURING
Hamish McPharlin
Head of Insight at BBC Global News
Sophie Hind
Managing Director at Voiceworks
Imogen Watson
Journalist at The Drum

JP Morgan Chase announces endorsement deal with NBA star Stephen Curry

JP Morgan Chase has announced a multi-year sponsorship deal with NBA superstar Stephen Curry.

Chase announced that the endorsement deal on Twitter last night ahead of the Golden State Warriors’ game against the LA Lakers.

The 27 year-old point guard joins tennis star Serena Williams as the face of the banking group’s ‘Masters’ campaign which promotes its digital platforms which it says make life easier so customers can have more time to pursue their passion.

Curry’s profile has risen massively since he led the Warriors to the title last year while also claiming the NBA MVP award.

The success had resulted In a string of high profile sponsorship dealings for Curry who has become one of the sport’s top earning endorsement stars as a result of his partnerships with Under Armour, Kaiser Permanente , Unilever ’s Degree, JBL, Muscle Milk and Fanatics.

Under Armour benefited hugely from his on-court success. The Baltimore-based company has saw its basketball shoe business grow 250 per cent last year to $154m.

Chase’s also recently announced naming rights to the Golden State Warrior’s new arena which is due to open in 2019. The 20 year agreement reportedly ranks as one of the biggest naming rights deals ever.

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis

Join us, it’s free.

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.