Programmatic ad platform Choozle bolsters UK team

Choozle, a programmatic advertising platform has hired digital media veteran Justin Galvin as its United Kingdom country manager to manage its European business.

He will look to expand the company’s reach locally as well as other markets across Europe, helping to grow a client list of agencies that already includes The Gate Media Group, Clarity Coverdale Fury and Levenson Group.

Prior to his appointment, Galvin was managing director at digital agency Clioco where he spent three years. He was also managing director at EMEA Netbase, UK country manager, Shoutlet, and co-founder managing director at WDDG.

“We are delighted to have a seasoned digital media veteran like Justin spearhead our expansion into the UK and across Europe,” said Choozle chief executive, Andrew Fischer. “Justin’s entrepreneurial background combined with his ad technology experience will accelerate Choozle’s partnerships with leading agencies and brands in the United Kingdom and beyond.”

Choozle works closely with analytical marketing agency Webalytix, a union Galvin will most likely look to strengthen as part of his remit. The programmatic platform gives the likes of Webalytix access to industry data services such as data management (DMP) and CRM upload/match as well as a complete buy-side suite of tools (DSP) to power video, mobile, display, and social ad campaigns.

“Whether a partner is ready to run Choozle on a self-service basis or they prefer a guided experience, the feature set and overall flexibility of Choozle’s platform combined with its world class support and training will drive value for UK based agencies of all sizes and scope,” explained Galvin. “I’m excited to join the Choozle team and translate their current traction into the UK and across Europe.”

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