The Drum Awards Festival - Official Deadline

-d -h -min -sec

Hungry House Just Eat

Itsu debuts new delivery app aimed at 'time poor' office workers


By Rebecca Stewart, Trends Editor

March 4, 2016 | 3 min read

Asian-inspired restaurant chain Itsu has debuted a new delivery app aimed at time-pressed health-conscious office workers.

Dubbed ‘Istu [To You]’, the brand claims the new product will make ordering food “fun, social and interactive”.

The product has been designed with sharing in mind and is looking to appeal to users looking to place an order together with their friends or co-workers. It will allow hungry browsers to build orders together then pay individually if they want to, and according to the brand is the first kind of app to do so.

Powered by mobile payment company MyCheck’s, Google’s Firebase cloud software, and Bringg’s last-mile delivery technology, the new offering will also let customers foot the bill using Apple Pay.

Delivery drivers, known as ‘ninjas’, will be reachable and trackable thanks to an in-app map.

Managing director of Istu [To You], Celeste Tobias-Metcalfe said of the launch: “Everyone is time-poor in the 21st century, especially Itsu customers, and often we’re too busy focusing on so much other stuff that food can take a back seat.

“I see this as having massive appeal for businesses wanting an inspiring team lunch that’s not going to make everyone feel sluggish in the afternoon as well as groups of friends wanting a break from the usual stodgy delivery options and having a good time while deciding what to share. Everything about Itsu [to you] is designed with the customer at heart,” she added.

The UK is set to spend almost £8bn a year on takeaways by the end of the decade thanks to an increase in apps such as Just Eat and Hungry House which have adopted a mobile-first approach in a bid to court time-starved consumers.

Hungry House Just Eat

More from Hungry House

View all


Industry insights

View all
Add your own content +