Ebiquity names former Sky platform boss Hussain as digital head

Ebiquity has hired the former head of platform development and partnerships at Sky Tim Hussain as its UK head of digital media.

Hussain’s role will see him work with over 200 of the country’s biggest advertisers and he will lead the development of digital measurement tools and techniques from the company’s Media Value Measurement practice. It’s the arm of the business that offers marketers tools and consultancy services to improve their media performance, whilst also ensuring transparency.

He reports to the marketing analytics firm’s managing director of UK and international media Neil Duncan

Hussain, a 15-year veteran of the digital media industry, joins from agency Collective where he was director of digital strategy. Prior to that he was at Sky and also did a two-year stint at AOL as head of mobile monetisation for its European business.

Duncan said: “Tim’s first-hand experience of the very latest developments in digital media will ensure Ebiquity helps its client achieve business success. With the continued industry challenges around viewability, fraud, and the role of digital within the media mix, Tim’s expertise will be invaluable in developing Ebiquity’s digital product offering and advisory service.”

Hussain’s arrival is the latest in a string of high-profile appointments by the business. In January, Michael Karg became group chief executive of Ebiquity, joining from digital agency Razorfish, while Rob Beevers took up the newly created role of head of multi-channel analytics. Elsewhere in the group, Federica Aperio, former head of digital at Ebiquity North America has joined FirmDecisions, Ebiquity’s global marketing auditor, in the newly created role of managing director for digital. Her appointment is aims to help get the service in front of more buyers, with it being pitched as a way to help better validate their investment in digital media as well as help them ensure the commitments made by their agencies are being fulfilled.

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