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Gordon Young
Editor-in-chief at The Drum

Cadbury gives a nod to Nessie in new Easter egg campaign

Cabury’s Easter egg campaign is taking a creatively figurative approach this year by playing on the ultimate Easter egg hunt in the form of the elusive Loch Ness monster.

The chocolate brand is aligning its seasonal marketing campaign with Nessie by placing three large humps in Loch Ness in a bid to recreate the mysterious sightings of the mythical beast.

The stunt was created by Carat media agency and forms part of a wider Cadbury Easter campaign that aims to make the brand synonymous with Easter, while also building on its heritage in Easter egg hunts and its 15 year-long partnership with The National Trust.

Using a floating barge Cabury has made the purple double-decker bus sized eggs appear as if they are rising from the water in a throwback to famous pictures purporting to have captured images of the Loch Ness monster.

Adrian Shine, leader of the Loch Ness & Morar Project described the stunt as an “amazing sight” and said it was an “special experience to see something magical come out of the Loch.”

He added: “. Hopefully this will stimulate more interest in this majestic area and conservation of it for wildlife.”

Claudia Miceli, senior brand manager for Cadbury Easter, said: “By teasing the mystery of Loch Ness we're celebrating the playful magic of Easter time and Nessie herself."

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