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Future of TV Upfronts Philippe Dauman

Nickelodeon announces 'Crashletes' a crowdsourced show featuring viral sports clips at upfront


By Natan Edelsburg, SVP

March 3, 2016 | 3 min read

March just began and the TV upfronts season is already underway. Yesterday Nickelodeon held its upfront in NYC. Attendees included President, CEO and Chairman of parent company Viacom, Philippe Dauman and COO Thomas Dooley. Nickelodeon President Cyma Zarghami kicked off the event telling the audience, "we are back on top, and I can confidently say, we have plans to keep us there."

They started by announcing that they rebranded their ad business as Nickelodeon Velocity to be part of the Viacom Velocity machine. As Found Remote has covered exclusively, this includes access to Echo, a social tool built in partnership with Facebook and their newly launched Viewprint.

It is also seeing amazing digital growth. This includes 51 per cent growth for their preschool apps and websites, 500 million votes online for the Kid's Choice Awards and more.

On the content side, their announcements included 'Crashletes,' a new show produced by Dyrdek and Shane Nickerson of Superjacket Productions and hosted by the New England Patriots' Rob Gronkowski. The show will crowdsource viral sports clips from the web, bridging the gap even further between a generation that probably can't distinguish between TV and the web anyway. Here's the summary of the show from Nickelodeon.

Crashletes will feature guest personalities from the worlds of sports and entertainment, along with the funniest, craziest viral sports clips and user-generated content from around the world. As host, Gronkowski will offer funny commentary on the clips, alongside his co-hosts and guest stars. Jagger Eaton’s Mega Life follows the adventures of teen skateboarder Eaton as he shows viewers what it’s like to spend a day in the shoes of people who are pushing boundaries, living their lives without limits and inspiring others to do the same.

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Future of TV Upfronts Philippe Dauman

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