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Lida names Trefor Thomas as chief creative officer

Digital and direct marketing agency Lida has announced the appointment of former SapientNitro executive creative director Trefor Thimas as chief creative officer, following the departure of Nicky Bullard earlier this year.

With effect from June, Thomas will assume responsibility for driving creative output for a range of clients including Boots,, O2 and Ikea, with a brief to further the agency’s direct, digital brand and innovation capability.

Prior to joining SapientNitro Thomas co-founded digital agency Brand Advocate where he brought on board clients including Louis Vuitton and Hendricks Gin. Thomas also fronted JWT’s digital and direct arm in a previous life and led Saatchi & Saatchi’s integrated business in London.

Thomas said: “For me, Lida already fuses a deep knowledge of loyalty and data, and now I’ve got a brilliant opportunity to apply an additional layer of technological knowhow and creativity. To be working with a team of kindred spirits, who totally understand the business of being direct, feels really exciting.”

Victoria Fox, CEO of Lida, added: “Trefor’s passion and drive, coupled with his multi-platform and award-winning expertise, made him the perfect person to strengthen the creative agenda across all Lida clients.”

In a career spanning two decades Thomas has won three Gold Cannes Lions awards as well as a host of other accolades.

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