GlobalWebIndex hires News UK’s Emma Loveday in bid to drive aggressive global growth
News UK’s Emma Loveday has today (3 March) been appointed head of marketing at data technology company GlobalWebIndex, which hosts the world’s largest study on the digital consumer.
Loveday has been tasked with accelerating the company’s user acquisition efforts by bringing in more companies to use its data for their digital marketing and advertising solutions. Her appointment comes as part of a drive to expand on the company’s global footprint, which has 50 per cent of its client base in the US, 30 per cent in Europe and 20 per cent in Asia Pacific.
GlobalWebIndex’s service allows clients to use its data to understand the behaviours of connected consumers to develop marketing campaigns, media sales solutions and digital products and services.
Prior to joining GlobalWebIndex, Loveday held the role of head of marketing for News UK, where she led the marketing campaigns for several of its gaming properties including Sun Bingo. Before joining News UK, Loveday served as gaming acquisition manager at Ladbrokes.
Loveday said of her appointment: "GlobalWebIndex is peerless in helping media companies, publishers and media agencies to understand their customers – a marketing professional’s secret weapon, providing indispensable insights for anyone engaged in digital communications.
"Having achieved incredible organic growth and established a huge and loyal global client base, the company has ambitious plans for the future and I’m looking forward to being part of the next phase of its growth."
Ali Little, director at GlobalWebIndex added: "The exponential revenue growth we’ve delivered in recent years puts in a great position to become more aggressive in our global expansion, and we’re delighted to welcome someone of Emma’s calibre into the business to help us achieve that."