The Drum Awards Festival - Official Deadline

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D&AD Branding The Beautiful Meme

D&AD teases 2016 festival identity


By Natalie Mortimer, N/A

March 3, 2016 | 2 min read

Global association for the creative, design and advertising communities, D&AD, has rolled out a teaser for the identity of its 2016 festival via a social campaign.

Designed by The Beautiful Meme, the brand identity puts the D&AD pencil at the centre of the identity and campaign and uses subversive design and poetic copy to connect with the creative industry.

D&AD president and Havas London ECD Andy Sandoz said of the identity: “I admire The Beautiful Meme’s work for the way they use both striking visual and striking words to great effect. Their work also shows a lot of heart and a lot of punk, that's the spirit I wanted for the festival."

The agency was briefed to carry the conversation beyond the jury rooms and into the main public areas of the festival to capture and share the energy and passion.

The Beautiful Meme has designed the entire identity for the festival, from a digital campaign to the on-site environmental, which will be revealed in the coming weeks. Creative director Tom Sharp hinted at what to expect: "Surrealist imagery. Gnomic statements. Thoughts about the nature of chasing perfection. Jokes about monkeys. Poetry. General tricksterism really. All exploring why creativity matters.”

This is the first time that D&AD has held a festival of this kind. The three-day event takes place in London on 20-22 April 2016 featuring headline talks from Sir Paul Smith and Sir Martin Sorrell.

D&AD Branding The Beautiful Meme

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