Ad of the Day: Very.co.uk - Spring Fashion

Very.co.uk has marked the arrival of spring and summer fashion with a new campaign highlighting the key trends of the season.

Created by St Luke’s, the spot sees a group of stylish girlfriends dance in front of a giant, pink Very cube, which transforms into a variety of different backdrops and scenarios.

Directed by Dori Oskowitz, who has recently done work for Justin Bieber, Pharrell Williams and Jack White, the campaign follows Very’s recent repositioning inviting shoppers to ‘Get more out of every day’.

The £3m TV push launches tonight (Thursday 3 March) on Channel 4 during Hollyoaks, with a further high profile spot booked for ITV on Saturday (5 March) during Ant and Dec’s Saturday Night Takeaway. Part of a £9m campaign activity includes OOH, video on demand, digital takeover, behind-the-scenes and social content.

Agency: St Luke’s

Executive Creative Director: Al Young

Group Creative Head: Mick Brigdale

Additional Credits: Agency Producer: Chloe London

Planner: Rose Van Orden

Business Lead: Lara Poole

Senior Account Manager: Harriet Simonis

Media agency: Vizeum

Production Company: Pretty Bird

Director: Dori Oskowitz

Editor: Adam Spivey @ The Playroom

Grade: Mick Vincent @ The Mill

VFX Producer: Josh Ronbinson @ ETC

VFX Supervisor: Adam @ ETC

Music track: Major Lazer – Light it up (feat. Nyla & Fuse ODG) Remix

Audio post-production: Grand Central

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