Very.co.uk has marked the arrival of spring and summer fashion with a new campaign highlighting the key trends of the season.
Created by St Luke’s, the spot sees a group of stylish girlfriends dance in front of a giant, pink Very cube, which transforms into a variety of different backdrops and scenarios.
Directed by Dori Oskowitz, who has recently done work for Justin Bieber, Pharrell Williams and Jack White, the campaign follows Very’s recent repositioning inviting shoppers to ‘Get more out of every day’.
The £3m TV push launches tonight (Thursday 3 March) on Channel 4 during Hollyoaks, with a further high profile spot booked for ITV on Saturday (5 March) during Ant and Dec’s Saturday Night Takeaway. Part of a £9m campaign activity includes OOH, video on demand, digital takeover, behind-the-scenes and social content.
Agency: St Luke’s
Executive Creative Director: Al Young
Group Creative Head: Mick Brigdale
Additional Credits: Agency Producer: Chloe London
Planner: Rose Van Orden
Business Lead: Lara Poole
Senior Account Manager: Harriet Simonis
Media agency: Vizeum
Production Company: Pretty Bird
Director: Dori Oskowitz
Editor: Adam Spivey @ The Playroom
Grade: Mick Vincent @ The Mill
VFX Producer: Josh Ronbinson @ ETC
VFX Supervisor: Adam @ ETC
Music track: Major Lazer – Light it up (feat. Nyla & Fuse ODG) Remix
Audio post-production: Grand Central
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