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The Football League details its digital platform review plans


By Tony Connelly, Sports Marketing Reporter

March 2, 2016 | 3 min read

The Football League has opened up its digital platforms to tender as part of plans to expand the breadth of online services it offers the 72 member clubs.

The Football League

The Football League

The League, which represents the second, third and fourth tiers of English football, has announced the review ahead of the contract expiration with its current supplier.

The proposal is inviting agencies who have experience in handling a live sporting environment to develop online platforms for web and mobile platforms which would be able to handle huge spikes in traffic that are commonly associated with live sporting events.

Prospective agencies wishing to enter the tender process will be asked to develop online platforms which are capable of handling video, audio and live text.

A third requirement which Football League bosses are looking for is an e-commerce platform for its clubs.

Historically a single network platform has been used in order to keep costs low, however the broad range of requirements mean it is unlikely that a single agency could bets handle all aspects. As a result football League bosses are understood to be open to bringing on board more than one agency.

The review process follows on from big changes in English football which will see the Football League rebranded as the English football League from next season.

The top tier of English football has also seen some significant changes with the Premier League dropping its title sponsor and rebranding itself. Creative agency RKCR/Y&R have since been appointed to handle the Premier League’s creative account.

The Football League’s wholly owned digital subsidiary, Football League Interactive, creates the websites and other digital platforms for its member clubs and so by strengthening the platforms the clubs will be better served to grow their audience and protect their commercial model against the popualrity of the Premier league both at home and overseas.

English Football League (EFL) Football Premier League

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