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Adidas, Liverpool FC, Tombola Bingo and Marie Curie marketers ‘make it happen’ at Intermarketing Agency event

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By Michael Feeley, Founder and chief exec

March 2, 2016 | 2 min read

Marketers from leading global and UK brands addressed their brand challenges at a creative collaboration day, organised by creative agency Intermarketing.

Intermarketing's creative director Richard Brownhill thinks it over.

Inspired by The Drum’s own ‘Do It Day’, Intermarketing’s’s ‘Making it Happen Day’ saw marketing leaders from adidas, Liverpool FC, Tombola Bingo, Marie Curie Cancer Care and more come together at Intermarketing’s Leeds HQ on Monday 29 February.

The creative hackathon challenged the brands, clients, local businesses and charities in attendance to solve their marketing and creative problems and do ‘something extraordinary’ with the agency’s 125-strong team. Common issues raised included successfully engaging Millennials, effectively measuring ROI, optimum exploitation of social and media channels and optimising the marketing operational model in a data-driven digital age.

Dawn Howe, head of marketing at Tombola Bingo, said: “With the growth in mobile, players are getting younger so we need to find new channels to attract these younger players. We believe our target market are on Instagram so this channel will be a key target for us this year and hope that Making it Happen Day will help us with this challenge.”

Intermarketing’s managing director, Nickii Gray, said: “This event was about demonstrating the power of collaborative thinking to unlock creative potential and produce the very best solutions possible. We have used this ‘bonus' day to tackle some of those things that keep our clients awake at night and have some fun in doing so."

Intermarketing Agency operates offices in Leeds, London, Amsterdam and Sydney.

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