Snapchat has poached one of Facebook's key mobile product executives,
Sriram Krishnan, to join its growth and revenue team.
Having previously held positions at Microsoft and Yahoo, Krishnan joined Facebook in 2013 and helped found its mobile ad offering, Audience Network at the start of 2014.
The product, which lets Facebook sell display and video ad space inside externally-owned apps, posted a $1bn annual run rate during the fourth quarter of 2015 for ad spend, with the majority of the value going to publishers.
According to Re/code, a spokesperson from Snapchat confirmed the move in an email but refused to detail the exact specifics of the position, while a Facebook rep confirmed his Krishnan's departure from the social behemoth.
Snapchat has been making moves to strengthen its ad credentials of late, and has reportedly been in talks with a number of ad tech startups to discuss buying technology to help it automate its ad sales.
Krishnan is the latest new hire the image-sharing app has tapped from Facebook, towards the end of 2015 it snapped its rival's director of agency partnerships Claire Valoti as general manager of UK sales.