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Kent County Council appoints ifour to its list of creative agencies


By Michael Feeley, Founder and chief exec

March 1, 2016 | 2 min read

Kent County Council has appointed design agency ifour to its multi-supplier list of eight agencies, which has an estimated project value of £500k per annum.

Under the terms of the contract, suppliers are required to provide effective, creative marketing campaign and communication services, delivering tailored marketing solutions for the council and its four directorates that include Social Care, Health and Wellbeing; Education and Young People’s Services; Growth, Environment and Transport; and lastly Strategic and Corporate Services.

Claire Passos, business development manager at ifour, said: “There were six different lots to tender for, covering marketing communications, graphic design, artwork, audio/visual, copywriting and video. While our in-house capabilities cover all of these areas, we decided that our strengths lay in focusing purely on the marketing communications and related services ‘lot’ that covers, ideas and conceptual development, creative design and implementation.

“As with all government procurement tenders, we knew there was a strict evaluation process, so we needed to ensure preparation of our submission was carefully considered and ticked all of the required boxes. For those that have taken part in an ITT such as this, you will be aware that it is a time consuming process and yet one that, delivered correctly, will bring benefits to the tune of three years of potential projects – so not an opportunity that could be missed.”

ifour will now take part in “mini-competitions” with the other agencies on the list to win specific projects.

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ifour is a multiple award-winning creative agency based in Tunbridge Wells, Kent. Founded by Creative Director, Graeme Hall. His vision was...

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