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Tech Fundraising Social Media

Givergy appoints Rooster PR to UK media brief

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By Naomi Taylor, Client Services Manager

March 1, 2016 | 2 min read

Fundraising technology comapny Givergy has appointed Rooster PR to manage its UK press office and select social media channels.

Givergy offers a range of technology platforms to help charities.

Founded in 2009, Givergy offers a range of technology platforms to help charities raise more at live fundraising events and online.

Rooster will manage Givergy’s proactive and reactive press office in the UK and handle all media enquiries. The agency will be responsible for identifying editorial opportunities to raise awareness of key auctions and raffles and raising the company’s profile through media interviews.

PR activity will focus predominantly on driving press coverage for Givergy’s newest product, Givergy Access, following the site’s launch in October. The platform allows the public to take part in auctions and raffles, or purchase ‘buy it now’ items. The site gives people the chance to win prizes and experiences, such as celebrity meet-and-greets, signed memorabilia and tickets for concert and sporting events. Recent lots include a stay at Sir Richard Branson’s luxury Maasai Mara safari camp and a VIP package for Status Quo’s ‘Accept No Substitute’ tour.

The Rooster team will also be responsible for devising and managing a comprehensive social media strategy to amplify the Givergy Access platform.

Jon Douglas, director of business at Givergy, said: “Since our recent rebranding, Givergy has been going from strength to strength and we have lots of exciting plans in the pipeline. It’s great to be welcoming Rooster PR onboard to help raise awareness of our work as we continue to grow.”

Rooster's managing director James Brooke said: “We’re proud to be adding such a reputable company to our expanding portfolio of charity clients. We look forward to utilising our expertise to help raise awareness of Givergy’s amazing range of auction and raffle prizes and, ultimately, help its charity partners raise more.”

Givergy has offices in London, Toronto, Calgary and New York. In 2015, Givergy raised over £25 million for more than 1,200 good causes through an array of interactive fundraising products.

Tech Fundraising Social Media

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