Confused.com awards 'wild card' Karmarama its ad business after rigorous 3-way pitch
Confused.com has awarded Karmarama its £40m advertising account, a coup for the agency which only entered the competitive process after the comparison brand called for a ‘wild card’ agency to enter the pitch.
Wieden+Kennedy and TBWA were also vying for the business.
Paul Troy, chief marketing officer at Confused.com, said: "These are exciting times for Confused.com and this is just the start of a wave of new activity planned for this year to re-energise our brand and drive market share growth. We have big plans for Confused.com and Karmarama are a great creative partner to help us realise that ambition.
Nik Studzinski, chief creative officer at Karmarama, added: “Paul and his team have huge creative ambitions for the Confused.com brand. We’re thrilled to be working with them in one of the toughest categories out there, but also one of the most creative.”
It comes after the company called into review its advertising relationship with Publicis London in December following the arrival of chief marketing officer Paul Troy the month prior.
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Karmarama
Karmarama is the UK’s most progressive creative agency, now part of Accenture Interactive.Its services include advertising, direct and digital marketing, digital design and build, data and analytics, PR, social and innovation. The agency is known for its ability to blend creativity, digital and data, to help brands better engage with consumers. Or as Karmarama calls it, Connected Creativity.
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