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Topics include: Direct to consumer / E-commerce / Data & privacy / Martech

Yorkshire Tea owner Taylors of Harrogate reviews ad account

Taylors of Harrogate, the owner of Yorkshire Tea, is putting its advertising business up for pitch as part of a creative review across its brands.

Incumbent agency BMB will be included in the pitch process, which will conclude in July and is being handled by ISBA.

Dom Dwight, head of brand creative at Taylors of Harrogate, said: "Together with our incumbent agency, BMB, we’ve experienced outstanding success over the last eight years. Our unique advertising has undoubtedly played a huge part in firmly establishing Yorkshire Tea as a leading brand in standard black tea. However, after nearly a decade of intense change, it feels right to review our set up.

“We have exciting ambitions for the growth of Yorkshire Tea and the development of our family brand, Taylors of Harrogate, so we need to ensure we’re fit for the future."

The review comes after Yorkshire Tea last month made its debut in to the top 10 in the YouGov Brand Index.

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