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US Presidential Election Reebok

Reebok's #FitTolead challenge pits presidential candidates against each other in one mile run


By Tony Connelly, Sports Marketing Reporter

February 29, 2016 | 3 min read

Reebok is attempting to align itself with Super Tuesday’s primary elections with a pledge that it will donate $50,000 to a health related charity if any of the presidential candidates can complete a one mile run in 10 minutes or less.

Reebok #FitToLead campaign

Reebok #FitToLead

Highlighting the benefits of exercise on the brain Reebok is encouraging the presidential candidates to show their commitment to their physical health in order to illustrate their mental aptitude for the role of president.

Using the #FitToLead hashtag the US sports brand is calling on social media to ask their preferred candidate to undertake the challenge in the name of charity.

The challenge states: “If any of the Super Tuesday candidates can complete a one-mile run in 10 minutes or less, Reebok will donate $50,000 to a health-related charity of their choice.

Blair Hammond, Reebok’s senior global content manager, laid out the challenge in a blog saying: “Reebok believes there’s an essential mental, physical and social transformation that occurs through exercise.

“In 2014 more than 1,600 papers were published analyzing exercise’s effect on the mind and the verdict was abundantly clear: Presidential hopefuls should run, not walk, to their lockers.”

The campaign touches on the popularity of fitness driven world leaders such as president Obama who has often been photographed working out and playing basketball. The current crop of leading candidates in Donald Trump, Bernie Sanders and Hilary Clinton have not been as open with their workout routines however so it remains to be seen whether any will undertake the challenge for tomorrow’s primary elections.

US Presidential Election Reebok

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