Newsy, the digital-first news network aimed at millennials, has found success on OTT platforms like Roku, Pluto TV, and Amazon Fire. But it’s the company’s ability to transact programmatically on Apple’s new tvOS that has advertisers and publishers interested.
Newsy – which was named a “Best of 2015” app by Apple – has been leveraging SpotX’s ad server and SSP to manage inventory programmatically on its tvOS app. SpotX released an SDK to support ad serving on tvOS in November.
“The power of connected TV is its ability to reach audiences who are cord-cutters and cord-nevers and engage them in meaningful ways,” said Blake Sabatinelli, General Manager of Newsy. “This audience is increasingly harder to find on cable TV, which is why we’ve developed video news experiences in formats specifically for digital devices.
According to SpotX, advertiser spend on CTV in the company’s platform increased 570 per cent from Q3 to Q4 2015, with CPMs doubling.
Advertisers will continue to turn to CTV and OTT inventory as a more direct – and likely cheaper – way to reach their target audiences, especially as streaming devices and cord cutting grow in popularity.