Digital
Transformation
Festival


16 March - 24 April 2020

Our online festival is underway with a packed programme of interviews and panels. Featuring talks from the industry’s biggest brands and most innovative individuals, this event explores what digital transformation really means for marketing.

Coming Up
8 Apr 10:00 BST / 05:00 EST

Virtual Reality View: A conversation with VMLY&R's Gracie Page

FEATURING
Stephen Lepitak
Editor at The Drum
Gracie Page
Emerging Technology Director at VMLY&R London

Creative Works Ad of the Week: The Maynard School - #MadeForGirls

In the minority as an only girls school The Maynard School turned to creative agency AB… with a brief to turn single-sex education into a virtue.

Voted Ad of the Week, #MadeForGirls is based on the knowledge that girls learn differently from boys, therefore the school’s curriculum is tailor ‘made for girls’.

Spanning cinema, print, OOH and digital channels including Facebook and Instagram, the campaign’s media strategy played a key role in delivering the message and elevating the school’s stature beyond its local competitors.

You can vote for next week's Ad of the Week by voting in our latest Creative Works round-up, to check out the latest work from the worlds of advertising, design and more visit our new Creative Works homepage.

Agency: AB…

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