Creative Works Ad of the Week: The Maynard School - #MadeForGirls

In the minority as an only girls school The Maynard School turned to creative agency AB… with a brief to turn single-sex education into a virtue.

Voted Ad of the Week, #MadeForGirls is based on the knowledge that girls learn differently from boys, therefore the school’s curriculum is tailor ‘made for girls’.

Spanning cinema, print, OOH and digital channels including Facebook and Instagram, the campaign’s media strategy played a key role in delivering the message and elevating the school’s stature beyond its local competitors.

You can vote for next week's Ad of the Week by voting in our latest Creative Works round-up, to check out the latest work from the worlds of advertising, design and more visit our new Creative Works homepage.

Agency: AB…

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis

Join us, it’s free.

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.