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22 - 26 March

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Topics include: Direct to consumer / E-commerce / Data & privacy / Martech

Watch as Boris the robot recites the USS Minneapolis speech from Jaws

While visiting London's WeWork offices, The Drum stumbled upon that rare thing; a robot that can do impressions.

Created by 360GlobalNet, Boris is used to represent members of conference calls who are not present and can also be a marketing tool for companies at exhibitions.

The robot, which flashes different colours as it talks or sings, was able to recite the famous speech delivered by Robert Shaw in Jaws, complete with Irish brogue, as well as a decent replication of Dobby the House Elf's lines from the Harry Potter series.

It's hard not to admire the technology, and the crowds quickly gathered at WeWork when he was put on display to take videos and pictures with him.

View the video above to see Boris in action.

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