Vodafone partners with Global to foster unsigned music talent
Telecoms giant Vodafone has partnered with media and entertainment group Global to introduce two new platforms designed to give unsigned music talent their big breaks.
Fronted by Marvin Humes Vodafone Future Breakers will seek out the brightest unsigned talent from around the UK with listeners, artists and band members invited to submit their tunes and videos for consideration through a dedicated web hub.
Vodafone Big Top 40 Breakers meanwhile will be included within the existing chart show, with a remit to highlight new acts which have broken into the charts for the first time each month.
Cindy Rose, head of consumer at Vodafone UK, said: “We’re incredibly proud to be partnering with Global again this year to build a platform that offers new and undiscovered UK talent the chance to ‘break’ into the music industry.”
Mike Gordon, chief commercial officer at Global, said: “Supporting new talent is something we’re passionate about at Global and this initiative is a great addition to the Vodafone Big Top 40.”
The Vodafone Big Top 40 reaches 2.6m listeners every week.