Pancreatic Cancer UK is today (26 February) rolling out a new brand identity as it celebrates its 10th anniversary and looks to raise awareness of the charity.
The new visual identity includes a new logotype, which will act as a signpost for all the work the charity is involved in. The design includes a vibrant colour palette which aims to complement the charity's iconic purple, globally associated with the disease, in a more impactful way.
Pancreatic Cancer UK worked with Red&White to develop the identity and a new-look website, online forum and social media platforms launch today.
The charity said the new brand identity will help it achieve the goals set out in its five-year strategy launched on Monday (22 February). In Taking it on Together, the charity has committed to investing £10m in pancreatic cancer research over the next five years, as well as investing £5m in its support services for patients and families.
Alex Ford, chief executive of Pancreatic Cancer UK, said: “Our bold new identity will raise our profile, helping us stand out in the crowded charity marketplace. This will enable us to raise more funds, spread the word about a long-ignored cancer, and inspire the public, health professionals, researchers and MPs to join us. A striking and confident new identity is an essential tool as we take on pancreatic cancer together, and will ultimately help us achieve the shared goal of doubling the number of patients surviving the disease.”
The new brand identity will also help Pancreatic Cancer UK as it works to achieve an earlier diagnosis for patients, campaigns to improve access to treatments across the UK, and seeks to improve existing treatments and discover new ones.