Neutrogena embarks on first global campaign

Johnson & Johnson-owned skin brand Neutrogena has launched its first global campaign, which tells women to 'See What’s Possible' when they chase their dreams.

The campaign will debut with an ad voiced by brand ambassador Kerry Washington and features real women following their passions. In addition to the spot digital content has been designed to encourage women to chase their dreams and will be leveraged through social platforms in over 27 countries around the world.

Neutrogena has also created its first global digital video series where brand ambassadors including Washington, Jennifer Garner and Julie Bowen, and beauty vloggers from seven countries will share words of encouragement.

“Neutrogena started as a dream, and through scientific discovery, creative thinking and the resilience to defy expectations without any compromises, a brand was born,” said Alicia Sontag, president, beauty care, Johnson & Johnson Consumer.

“We support women around the world and are proud to help them put their best face forward as they pursue their own dreams – big or small.”

In addition to the global campaign assets, countries are adding locally relevant extensions to the campaign. In the United States for example, the brand has forged a partnership with Girls Inc. organisation whose mission is to inspire all girls to be strong, smart, and bold.

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