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WPP’s Mindshare restructures its North America senior leadership team


By Minda Smiley, Reporter

February 25, 2016 | 2 min read

GroupM media agency network Mindshare has named Ernie Simon as CEO of North America and Adam Gerhart as CEO of its US operation.

Simon replaces Colin Kinsella, who joined Mindshare from Digitas in 2013 and is now “leaving for other opportunities.” Previously, Simon served as president of GroupM Consulting. He joined the GroupM family more than ten years ago as global strategic planner director at Mindshare.

Gerhart previously served as west coast lead for Mindshare, where he was tasked with driving "strategy and execution of the agency’s services with key clients."

Mindshare also announced that Cindy Gustafson will now serve as chief strategy officer for the US. She most recently served as managing director of Mindshare’s North American Invention Studio.

Gustafson replaces Jordan Bitterman, who like Kinsella, joined Mindshare from Digitas in 2013 and is now leaving.

Of the appointments, Mindshare’s global CEO Nick Emery said: “Mindshare North America is on a roll, having expanded business with General Mills, Unilever and booking.com in 2015. Mindshare is a team game, and we have an incredible bench of talent that have all played crucial roles in this success. We’re constantly changing and evolving with our adaptive DNA and core values of speed, teamwork and provocation. We will never rest and will always anticipate and shape our future. These changes elevate several of our most innovative and effective team members and blends great experience with our next generation.”

Mindshare works with brands including Land Rover, Nike, and American Express.

Mindshare WPP GroupM

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