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Woody Allen Amazon

Amazon splashes out $15m on rights to latest Woody Allen film

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By John Glenday, Reporter

February 25, 2016 | 1 min read

Amazon has reportedly sunk $15m into the acquisition of Woody Allen’s latest, as yet untitled, film as it seeks to outspend rivals Netflix and Hulu to secure premium indie content for its Amazon prime service.

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Amazon Studios has been on a spending spree of late, inking deals with popular directors such as Spike Lee and Terry Gilliam to bring their work to its platform first, whilst also splurging on home grown content such as The Man in the High Castle.

The multi-million pound figure is 15 times that which Sony Pictures stumped up for Allen’s last flick, despite the commercial success of the film still unknown.

Amazon is seeking to differentiate itself from competitor services by evincing the mass market in favour of indie directors with significant fan bases, ensuring that they turn to Amazon in the first instance to ensure their movie fix.

For his part Allen can tap into a readymade audience of millions who might not otherwise have ventured into a cinema to and pay full price to see the film.

Woody Allen Amazon

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