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Amazon follows Tidal's lead with free live stream of intimate Macklemore gig

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By Tony Connelly, Sports Marketing Reporter

February 25, 2016 | 2 min read

Amazon is continuing to broaden its live streaming offerings after partnering with Macklemore and Ryan Lewis to live stream an intimate hometown gig that the duo are playing in Seattle to mark the release their new LP.

Amazon to live stream Macklemore gig
Amazon to live stream Macklemore gig

Amazon to live stream Macklemore gig

Amazon to live stream Macklemore gig

The stream will capture the hip-hop duo’s first ever live performance of their new album 'This Unruly Mess I’ve Made’ which is released on the same day (Friday 26 February) and will be available on Amazon Prime Music.

It builds on Amazon’s live stream of President Obama’s final State of the Union address last month and follows on from similar moves made by the likes of Tidal which recently live streamed Kanye West’s unveiling of his new album and clothing range earlier this month.

The show will take place in an intimate 500 capacity venue and will be live streamed around the world for free, meaning it will not require an Amazon Prime subscription.

Amazon’s decision to offer the concert for free is in keeping with the industry trend of offering shows outside of the subscription service in order to bolster the promotional credentials of the service.

The broadcast will not be region specific and will be available to watch around the world on all major browsers however it will not stream on mobile and will not be archived.

Amazon will use the event to promote its Prime Music service which will have the LP available on the day.

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