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New Day Trinity Mirror

Trinity Mirror confirms Scottish release of The New Day will initially be in Edinburgh only

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By Jessica Goodfellow, Media Reporter

February 24, 2016 | 2 min read

Trinity Mirror’s has confirmed that its latest offering The New Day will get a phased roll-out in Scotland to “build up more Scottish content and the brand”.

A spokesperson from Trinity Mirror confirmed to The Drum that the release will be limited to Edinburgh initially.

Ahead of the paper’s release on 29 February, rumours have been circulating over the volume of the Scottish release, since the planned “phase-out” insinuates numbers will be limited.

The Guardian reported a newspaper industry source touted the figure at 1,000 copies, with a second source speculating that 3,000 copies would go out in Edinburgh on the first day (Monday 29 February), with 2,000 made available on Tuesday when the paper will start charging.

New Day will be sold alongside the Mirror in 40,000 outlets across the UK at 25p for the first two weeks before settling at 50p. The first issue on 29 February will have two million free copies available through all good retailers, with the aim of settling down circulation figure of around 200,000 copies, marketing director at Trinity Mirror Zoe Harris confirmed.

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