Digital
Transformation
Festival


16 March - 24 April 2020

Our online festival is underway with a packed programme of interviews and panels. Featuring talks from the industry’s biggest brands and most innovative individuals, this event explores what digital transformation really means for marketing.

Coming Up
10 Apr 10:00 BST / 05:00 EST

Talk to me: voice technology, are we there yet?

FEATURING
Hamish McPharlin
Head of Insight at BBC Global News
Sophie Hind
Managing Director at Voiceworks
Imogen Watson
Journalist at The Drum

Powerful animated film from Erik Rosenlund depicts day in the life of child with attention deficit disorder

A touching short film from Swedish filmmaker Erik Rosenlund, called “Falling Letters,” shows a day in the life of a child with attention deficit hyperactivity disorder (ADHD). In the film, the young main character struggles with daily life, including having challenges in the classroom, various distractions and social issues with his fellow students. Though a difficult subject, the film end on a high note, showing how a loving parent or caregiver can be a positive influence to children with the disorder.

Though the film purports to show ADHD, comments on Huffington Post indicate that the filmmakers may be, in fact, showing the symptoms of attention-deficit disorder (ADD) which, according to Healthline, is a more outdated term with ADHD being the more current, broad term for the disorder.

An estimated 6.4m of children between the ages of 4-17 are diagnosed with ADHD in the United States, with the seven as the average age of diagnosis and males 3 times more at risk than females.

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