Co-op continues to attach brand to calendar moments with Mother’s Day campaign

The Co-op has launched a Mother’s Day campaign, continuing its recent efforts to firmly attach the retail brand to special days in the calendar.

Urging people to throw their mum ‘The Mother of All Tea Parties’ at home, the campaign features Co-op’s range of tea and cake products as well as its own brand prosecco.

Marketing communications director Amanda Jennings said: “We are excited to show off the great range of Co-op products we have to spoil mums this Mother’s Day. There’s something for everyone, so we know we can make this family get together special with tasty food and great gift ideas. We’ve done all the hard work so you don’t have to.”

The work, developed by Forever Beta, launches today (24 February) across digital, social, radio, press, OOH and in-store

Get The Drum Newsletter

Build your marketing knowledge by choosing from daily news bulletins or a weekly special.