BIMA (the British Interactive Media Association) has rebranded to help better communicate its purpose and fuel its expansion across the UK.
The trade body believes it’s the “greatest digital network” in the country and wants the advertising industry to know. A cleaner logo, devised by design studio Only is what it’s chose to convey that message, with the revamp eschewing the old version’s mouse cursor image and replacing the font.
The logo will run across the organisation’s four flagship projects; the Digital Hall of Fame, BIMA 100, BIMA Awards and Digital Day
BIMA bosses will also be hoping the revamp strengthens its position in Manchester and Glasgow, where it plans to launch soon in a move that will add to its existing network across London, Bournemouth, Liverpool and Edinburgh.
Bridget Beale, managing director at BIMA said: “Today BIMA’s membership embraces thousands of people across Britain, all working at the forefront of the powerful digital and tech economy. We have thriving regional hubs and vertical communities serving the needs of a range of digital professions. I’m also personally proud that we’re fighting for diversity. We needed a new brand to reflect the new BIMA and I’m delighted with the results.”
As part of the overhaul, the organisation will get a new site in July that will place greater emphasis on community and content than its current version.