Events

Justin Bieber draws more #Brits tweets than the event’s next eight most popular stars

Author

By John McCarthy | Media editor

February 23, 2016 | 2 min read

Canadian popstar Justin Bieber has generated over 349 million tweets in the year following Brits Awards 2015, generating more engagement than the following eight big names on the ‘Most Tweeted’ list combined.

Bieber, who boasts almost 76m followers on the platform, has been a major conversation driver in the run up to the event, driving more tweets than Rihanna, Little Mix, Adele, the Weeknd, Coldplay, James Bay, Jess Glynne and Jack Garratt.

In the past year, fans of Justin Bieber and Rihanna alone have generated nearly half a billion tweets.

On the platform, two awards (the British Video and British Breakthrough) are being determined through a Twitter vote - the result to be revealed live on air by Ant & Dec.

Earlier this month Twitter revealed exclusive Brit Awards emojis to encourage sharing on the platform – and this drive seems to have paid dividends with the awards using it to bring fans closer to the stars.

The latest marketing news and insights straight to your inbox.

Get the best of The Drum by choosing from a series of great email briefings, whether that’s daily news, weekly recaps or deep dives into media or creativity.

Sign up
Events

More from Events

View all

Trending

Industry insights

View all
Add your own content +