Consumers today expect a unique experience, targeted directly at their own personal preferences, no matter what channel they are on. So personalisation is top of the must do list for most marketers. We partnered with customer data platform and solutions firm Tealium to survey our audience to find out some of the challenges that come with actually delivering personalised experiences.
Key findings include:
Over 60% of marketers have made changes to their customer insights & analytics strategy since last year
Lack of budget is seen as the most significant barrier to more effective personalised marketing
Over 40% of marketers are now unifying their data across a range of channels, in order to drive personalisation.
Download the latest Drum Market Insight Report to find out more