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Investment app Nutmeg debuts TV ad campaign

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By John McCarthy, Opinion Editor

February 22, 2016 | 2 min read

Investment app Nutmeg has launched its first television advertising campaign.

The animated slot ‘Just Nutmeg It’ debuts animated characters Nut and Meg positioning the app as a transparent and accessible way to manage investments.

Airing today (Monday 22 February) during Coronation Street on ITV London, AMV’s slot will be by a London region out-of-home (OOH) and press campaign.

Nutmeg chief revenue officer, Martin Stead, said: “The creative inspiration for our first TV ad campaign was driven by our desire to showcase Nutmeg as the smart new way to invest.

“In an industry that is renowned for being complex, expensive, opaque and intimidating, we are very different, and our stand-out advertising style demonstrates this."

OOH and press advertising will take place on the London Underground and National Rail networks.

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