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By Gillian West, Social media manager

February 22, 2016 | 2 min read

Poland’s Alivia Oncological Foundation has attempted to appeal to a younger generation with its ‘War on Cancer’ campaign.

Crowned Ad of the Week by The Drum readers, the spot, created by Saatchi & Saatchi/Interactive Solutions Poland, resembles a computer game with the environment resembling the inside of a real organism.

The film shows a brave and determined female fighter as she fights a monster – a metaphor for the evil cancer – running out of ammunition and needing money to purchase more.

The creative aims to highlight the financial help needed by Polish cancer sufferers to fund their treatment.

To vote for next week's Ad of the Week check out the latest Creative Works round-up, you can also now visit our dedicated Creative Works homepage.

Creative Director: Michal Desowski, Kamil Majwski

Art Director: Aleksandra Zalewska

Copywriter: Marta Fraczek

Additional Credits: Brand & Communication Planner: Aleksandra Syrek, Marek


Account Management: Malgorzata Lastowiecka, Agnieszka Gorna

Creative Concept: Marta Fraczek, Aleksandra Zalewska

Producer: Magdalena Barszcz, Marta Gierej

Director: Karol Kolodzinski

DOP: Lukasz Zal

Actress: Anna Gorska

Production House: Dobro

Producer: Mateusz Kirstein, Karina Lempkowska

Post Production: Platige Image

Producer: Karolina Mann, Justyna Supernak

Lead CG: Mateusz Tokarz

Sound FX: Juice

Sound Design: Kuba Pietrzak, Michał “Jurgen” Jaroszewicz

Music: NOKO "Keep Me Away”

Production House: DOBRO

Producer: Piotr Sikora, Mateusz Kirstein, Karina Lempkowska

Ad of the Week Latest Ads Alivia Oncological Foundation

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