Under Armour has strengthened its presence in boxing after agreeing a three year sponsorship deal with heavyweight boxer star Anthony Joshua.
The partnership will see the undefeated (15-0) British boxer and his team promote the brand’s training and in-ring apparel while its footwear range.
The timing of the announcement is ideal for the Baltimore-based brand given Joshua’s highly anticipated upcoming IBF title shot against champion Charles Martin on 9 April in London.
— Anthony Joshua (@anthonyfjoshua) February 18, 2016
Joshua, a London 2012 Olympic gold medallist, now joins a growing roster of Under Armour athletes across an array of sports including tennis ace, Andy Murray, Manchester United footballer Memphis Depay, NBA player Stephen Curry, American footballer Tom Brady and skier, Lindsey Vonn.
“Success only comes from investing time and effort in everything you do – something I hold close to my heart. With the same values, Under Armour is the ideal partner to help me achieve this and I’m proud to have them on my team,” said the 26 year-old.
“Having Under Armour in my corner is a huge show of support from one of the world’s leading sports brands. I couldn’t ask for a better partner to help my performances, whether I’m training or in the ring; I’ll relish every challenge we’ll face in the future.”
Chris Bate, vice president and managing director Europe for Under Armour, added: “Anthony Joshua encapsulates what our brand is about. He’s a man that has achieved greatness, and will continue to do so, through relentless passion, drive and determination.
“From the first sparring session to the last bell, Anthony will have our innovative footwear, apparel and training tools at his disposal. We’re proud to help Anthony every step of the way, as he establishes himself as one of the world’s greatest boxers.”
Joshua has emerged as a fast rising star in the sport having set the heavyweight division alight recently with enthralling victories such as his most recent bout against Dillian Whyte.