Social Media

Arsenal fans ranked as the most active Twitter users in the English premier League

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By Tony Connelly | Sports Marketing Reporter

February 19, 2016 | 3 min read

Arsenal fans are among the most active of all Premier League supporters on social media, according to new figures released by Twitter.

Arsenal fans
Arsenal fans

The London club’s fan base have dominated proceedings across twitter throughout the season so far with five of the 10 most tweeted moments being Arsenal related.

The most tweeted moment pertained to Arsenal forward and England international Danny Welbeck’s last gasp winning goal against league leaders Leicester City last week, according to the Mirror.

Arsenal fans

Arsenal fans

The moment was tweeted about an incredible 51,000 times per minute (TPM).

The second and third most tweeted moments were also Arsenal centric, with Sanchez’s goal against Manchester United generating 47,000 TPM and Ozil’s goal against them culminating in 41,000 TPM.

As for the most tweeted matches, Twitter also revealed that the Gunners came out on top here too with three of the top five most talked about matches on twitter being Arsenal fixtures.

Measured in total volume, the club’s 3-0 win over Manchester United was the most tweeted match of the season thus far with 1.73 million tweets. It’s 2-0 defeat to London rivals, Chelsea, was the second most tweeted match with 1.51 million tweets and the 1.4 million tweets generated from their recent 2-1 win over Leicester was third.

The figures illustrate more than just Twitter usage among Premier League clubs fan bases though. Football clubs are becoming increasingly aware that in this day and age they have to invest in their various media platforms in order to ensure the revenue streams generated from them continue to flow.

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Social media is one such platform; both advertisers and the clubs benefit from a large and active social media user base among their fans

Arsenals dominance in this respect will be seen as a sign of strength off the pitch too and one which the club can and have used to their commercial advantage in crafting international sponsorship deals.

They recently tied up a deal with US-based fantasy sports platform, DraftKings, as well as a content partnership with one of China’s most popular football shows, Total Soccer.

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