AOL expands its premium ad formats into MSN, Millennial Media
AOL has announced plans to expand the growth of its premium ads offering on MSN’s sites as well as greatly scaling its programmatic advertising across mobile apps.
The move will open up a number of new mobile-centric opportunities to advertisers including more data-driven, interactive formats which will allow them to engage with audiences in greater depth.
AOL said it will continue to partner with first and third-party solutions in order to simplify the process for advertisers and offer them new paths to engage with audiences.
The expansion will open up a range of ad formats including MSN: Halo, Devil, Billboard, Loft and Devil Full-Page Flex. The ad formats will be made available on MSN sites in the US, Canada, Japan and Spain, and will be available in the UK, France, Germany, Italy, and Brazil in March.
AOL’s linear video premium formats are expected to roll out across these markets later in the quarter.
As part of its mobile expansion, One by AOL will now display Devil Full-Page Flex and Mobile Interstitial ad formats which will be available to purchase programmatically and will receive increased mobile in-app scale in early in the second quarter through integrations with MoPub and Nexage.