Usain Bolt gets jiggy in bizarre new ad for Tokyo Olympics' official airline partner

Usain Bolt will feature in the Tokyo 2020 Olympic Games after the game’s official airlines partner, All Nippon Airways (ANA), tied up the Jamaican superstar in a new endorsement deal.

The six-time Olympic gold medallist, who currently holds the world record for the 100m and 200m, will feature in advertising campaigns for the Japanese airline in the lead up to the Rio 2016 Olympics and beyond.

Bolt announced the deal on Twitter and providing a link to the first ad with ANA in which he dances along to Japanese pop song for the duration of the 30 second video.

The new deal adds to a long list of sponsorships which the 29 year-old has with various brands including Puma, Gatorade, Digicell, Regupol, Hublot, Virgin Media, Nissan, Optus and Celcom.

A recent Virgin media ad featuring Bolt was banned by the Advertising Standards Authority (ASA) after BT and Sky complained that the brand’s claim that it was the “UK’s best widely available broadband for streaming” was misleading.

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis

Join us, it’s free.

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.