Secretary of state John Kerry meets Hollywood studio heads to change ISIS narrative

Secretary of state John Kerry met with studio executives on Tuesday (16 February) to discuss how to counter the ISIS narrative.

Attendees reportedly discussed how to involve people on the ground in regions afflicted or associated with ISIS into film narrative to counter the damaging narrative from the terrorist organisation.

The meeting was organised by attendee Jeff Shell, chairman of Universal Filmed Entertainment Group, and chair of the Broadcasting Board of Governors, of which Kerry is a member.

Attendees included executives from MPAA, Warner Bros. Entertainment, Dreamworks Animation, 20th Century Fox, Walt Disney Motion Picture Production, Universal Pictures, Sony Pictures Entertainment's Motion Picture Group, Amblin Partners and NBC.

Daesh is an acronym for the Arabic phrase “al-Dawla al-Islamiya fil Iraq wa al-Sham,” another term for ISIS, which is favoured among many governments since the terrorist group reportedly dislikes the term.

Evan Kohlmann, a national security analyst, told NBC last year: "It's a derogatory term and not something people should use even if you dislike them."

The meeting was held at Universal Studios, and lasted about 90 minutes.

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